Assistant Vice President – Market Analyst
Nevada Federal Credit Union
Core Business – Financial Services / Credit Union
Las Vegas, NV 12/2010 – Present

Search Engine Marketing Manager
LiveDeal, Inc (NASDAQ:LIVE)
Core Business – Search Engine Marketing / Online Marketing
Las Vegas, NV 2/2009 – 12/2010

• Manage over 200 search engine marketing campaigns for small businesses across the United States and Canada.
• Develop advertising accounts in the Google AdWords network at the Google Reseller level, allowing for large scale budgeting and account management.
• Create individual campaigns using the Yahoo! Marketing Solutions network and Microsoft Ad Center platforms to deliver potential customers to the client base.
• Write advertising copy to comply with all of the major search engines in order to drive the most relevant traffic to each client website.
• Train employees on company software platforms.
• Oversee performance of associates by reviewing new campaign structure and proof reading ad copy.
• Analyze account performance to increase each client’s exposure in results for all major search engines while maximizing LiveDeal’s profit margins for each account.

New Media Strategy Manager
Black Diamond Digital Imaging
Core Business – Digital Design and Photography Studio
Las Vegas, NV 7/2008 – 2/2009

• Developed a model for Black Diamond Digital Imaging to introduce the core business of digital imaging to new media technologies and expand the current service offerings of the 3 year old company.
• Launched a new media division of the company recognizing immediate revenue, offsetting any increase in overhead for the company and increased company profit.
• Reviewed the current client portfolio and offered new services to rejuvenate slowed and non-active accounts producing new company interactions and increased client spending; increasing revenue and feature project considerations.
• Negotiated the take over of a fully functioning ecommerce web property to accelerate development and introduction to new markets; take over has lead to several more ecommerce web properties to be planned and developed.
• Managed several outsourced development resources to migrate existing web properties; including hosting changes, domain registration ownership transfers, and active code repair.
• Provided project management and acted as liaison between the businesses and the development teams; speaking both to business needs and to development needs.
• Maximized the core business of digital imaging by converting high resolution photography and graphic design to internet-ready format, making it compatible and lightweight, for use in all aspects of interactive marketing, including email campaigns, website development, and online advertising.
• Analyzed online marketing effectiveness for clients using 6 years of experience in online affiliate marketing and advertising to set up tracking, conversion monitoring, internet traffic benchmarking and search engine optimization efforts.

Senior Channel Marketing Manager
Partner Weekly, LLC
Core Business – Internet Financial Loan Data Company
Las Vegas, NV 5/2004 – 6/2008

• Expanded product campaigns into competitor affiliate marketing networks to maximize web traffic and product exposure. Using competitive pricing models in each of the affiliate networks, was able to produce $2M in revenues in a six month span.
• Created industry leading online affiliate marketing network using prior experience and continuing knowledge in interactive advertising platforms.
• Lead development efforts to keep the network in tune with the newest technologies and competitor’s efforts. The network transformed from an off the shelf software product to a full proprietary web-based system leading the way for a listing in INC 500’s fastest growing companies (2007).
• Revitalized existing endeavors to attain over $2M in profit not previously being realized. By re-evaluating the customer experience, creating partnerships with other technology providers, and tailoring product offerings to be market-specific, immediate improvements were demonstrated in both performance and bottom-line.
• Shifted from a company marketing position to a coordinator position in order to satisfy immediate corporate needs in the foundation development of the tracking and reporting software used to pay commissions to affiliate partners. Created new strategies for combating fraud and handling security concerns present and yet unseen.
• Commanded knowledge of several software systems developed internally; worked with development team to streamline processes and integrate disparate systems in order to combine similar entities under one umbrella company. In doing so, was able to create hybrid marketing and tracking systems that allowed new forms of promoting products across previously-existing boundaries.
• Managed the development of a methodology to allow direct mail advertising pieces to be paired with online properties, including a system for tracking their dual effectiveness. Produced the highest commissions of any affiliate partnership operating in the company.
• Cultivated and maintained affiliate relationships by attending off the beaten path, cutting edge affiliate marketing seminars and tradeshows to expand traffic generation options. Defined the need of presence in the ever growing affiliate tradeshow arena and directed marketing team away from ineffective tradeshow efforts.
• Attended seminars and courses to gather extensive knowledge of growing technologies and keep ahead of industry trends.
• Integrated affiliate tracking into television commercial advertising to allow partners to promote products via television and receive commissions. Overcame the difficulty of tracking over several time zones and hours of the day due to different advertising rates.

Marketing Coordinator
Innovative Ideas International
Core Business – Internet Affiliate Marketing Network,
Las Vegas, NV 7/2002 – 4/2004

• Established new advertising campaigns to promote downloadable security software programs through a proprietary affiliate marketing network.
• Cultivated relationships with affiliate outlets to promote software products and negotiated commission structures on a per-download, per-click and per-impression basis.
• Monitored campaign effectiveness and studied analytics to keep a competitive advantage in a highly saturated security software market.
• Created email newsletters to communicate new incentives to associates. Embedded tracking code into emails and designed all graphics needed to produce a highly visible email marketing campaign.
• Composed press releases for new products for all major PR news wires, working under deadlines and delivering all copy on time. Secured placement in the most visible releases.
• Traveled to trade shows and conventions to gain new clientele. Often attended several trade shows concurrently.

Assistant Marketing Coordinator The Outreach School
Core Business – Extended Education School
Laramie, WY
5/2001 – 12/2001

• Created websites for new and existing enrichment courses offered to the community in partnership with the University to provide further education.
• Developed layouts for course catalogs using desktop publishing software. Obtained course descriptions by interviewing individual professors and instructors and wrote copy.
• Designed brochures and direct mailings to announce new seminars and courses. Reported directly to Marketing Coordinator to review designs and revisions.

Education

University of Wyoming Bachelor of Science Degree in Marketing
Received Bachelor’s Degree in Marketing with an emphasis in e-commerce
Minor Degree in Information Management Systems

Lerado Group – Interactive Advertising Courses
Intelligent Selling of Internet Advertising Level 1 and Level 2
Intelligent Panning and Buying Of Interactive Media Level 1 and Level 2

Qualifications
Affiliate Network Concepts and Design, Marketing Campaign Creation, Marketing Management, Web Site Development, Rich Media Deployment, Marketing Research, Press Release Writing, Search Engine Optimization (CPA, PPC, SEO), Direct to Consumer Marketing and Advertising, Media Buying, Dreamweaver, Adobe Photoshop CS, HTML, MS Excel, Trade Show Booth Planning, Blogging, Google Adwords, Microsoft Ad Center, Yahoo Marketing Solutions

I am currently in the process of updating the site and I have taken out he redirect to my blog.

It can still be found at the same destination – www.jakeludens.com/blog

My home page, I will be changing to make it easier for everyone to find me and connect with me on several social networks. Keep checking back for updates.

Thanks,

Jake